Comparison Between Office Leasing Services and Traditional Brokerage
Many businesses looking for office space often confuse professional consulting services with traditional real estate brokerage. In reality, these two approaches differ significantly in terms of scope of support, level of expertise, and value delivered. Understanding the distinction between office leasing services and conventional brokerage will help you choose the optimal solution — saving time, reducing costs, and minimizing risks during the office search process.
Table of Contents
- 1. What Is an Office Broker?
- 2. What Is an Office Leasing Service?
- 3. Comparison Between Office Leasing Services and Traditional Brokerage
- 4. Benefits of Choosing a Professional Office Leasing Service
- 5. When to Choose a Broker and When to Choose a Professional Office Leasing Service?
- 6. Maison Office – An Independent & Specialized Office Leasing Advisory
- 7. Frequently Asked Questions (FAQs)
1. What Is an Office Broker?
An office broker is an individual or organization that acts as an intermediary between businesses seeking office space and landlords or building management. Brokerage activities mainly involve introducing a few available office options and facilitating direct contact between the two parties for them to handle negotiations and contract signing on their own.
2. What Is an Office Leasing Service?
An office leasing service is a comprehensive, in-depth support solution provided by real estate consultants specialized in office spaces. Its purpose is to help businesses effectively search for, evaluate, select, and complete all procedures related to office leasing in the most efficient manner.
Unlike traditional brokers, an office leasing service acts as an independent representative, accompanying the client throughout the entire leasing process — from identifying actual needs, advising on suitable locations and budgets, conducting site visits, and comparing office buildings, to negotiating lease terms, supporting legal due diligence, and even post-lease steps such as handover coordination and connecting with reputable office interior design and fit-out partners.
The core objective of the service is to help businesses:
- Optimize rental costs for the same usable area
- Avoid contract-related risks
- Save time in the decision-making process
- Find a workspace that aligns with the company’s culture
Real-life example:
A foreign tech company needed to lease an office in Hanoi within 30 days, with a minimum area of 500 sqm, Grade A standards, private parking, and preference for buildings ready for immediate fit-out.
Maison Office provided 12 qualified options within 1–3 hours, arranged site visits, assisted in negotiating the lease at Keangnam Landmark 72, and connected the client with an interior design team — completing the handover within just 3 weeks.
→ This is a prime example of the effectiveness of a full-service office leasing solution — something traditional brokers often struggle to deliver.
3. Comparison Between Office Leasing Services and Traditional Brokerage
While both act as intermediaries between tenants and landlords, professional office leasing services and traditional brokerage differ significantly in terms of scope of work, level of expertise, and the value delivered to businesses.
Criteria | Office Brokers | Professional Office Leasing Services (Maison Office) |
Operating Model | Small teams/individuals operating independently | Specialized team with a structured and standardized consulting process |
Primary Objective | Recommend buildings to earn commission | Advise and accompany clients throughout the entire leasing journey |
Scope of Support | Introduce listings, connect with building managers | Identify needs, conduct surveys, negotiate terms, and support legal and post-lease processes |
Consulting Expertise | Often lacks objectivity, may prioritize personal gain | Independent, data-driven consulting focused on tenant interests |
Building Access | Limited, often dependent on personal networks | Access to a database of 2,000+ buildings in Hanoi and Ho Chi Minh City |
Cost Transparency | Prone to price manipulation, lacks clarity on hidden costs | Clear advice on rental price, service fees, payment terms, etc. |
Legal Commitment | No guarantee or involvement | Provides legal support, lease contract review, and compliance consulting |
Post-Lease Support | Almost none | Full support, including connection to fit-out contractors and initial office operation guidance |
Cost for Tenants | Potential hidden fees | 100% free of charge for tenants |
Suitability for FDI, SMEs, Large Firms | Often insufficient | Suitable for all business sizes, especially FDI and offices larger than 100m² |
Therefore, if you’re looking for a structured, transparent, in-depth, and time-saving leasing process, a professional office leasing service is clearly a superior choice compared to individual brokers.
4. Benefits of Choosing a Professional Office Leasing Service
Opting for a professional office leasing service offers convenience, efficiency, and legal assurance throughout the entire leasing journey.
4.1 Fast Office Search & Time-Saving
Instead of spending weeks filtering and contacting buildings one by one, businesses simply need to provide their requirements (size, budget, location, special needs). The consulting team will take care of the rest.
With a real-time market database, Maison Office can propose suitable office options within just 1 hour of receiving the request.
4.2 More Options & Transparent Comparisons
Unlike brokers who depend on a limited number of buildings, professional leasing services offer a diverse, unbiased portfolio—from Grade A offices in central business districts to industry-specific buildings.
Clients are provided with side-by-side comparisons of each option’s strengths and weaknesses in terms of location, rental price, amenities, and lease conditions.
4.3 Accurate & Comprehensive Information
With 10+ years of experience and a constantly updated database, Maison Office delivers detailed and reliable information on actual rental costs, service fees, termination terms, handover schedules, and operating regulations – often within 1 hour of inquiry. This is a significant advantage over individual brokers, who may miss important details or provide incomplete information.
4.4 Legal Consultation, Negotiation & Contract Review Support
Signing an office lease contract can involve various hidden legal risks. A professional leasing team will assist with contract drafting, negotiation, legal review, and communication with landlords – ensuring the tenant’s rights and benefits are fully protected.
4.5 Avoid Unnecessary Hassles
From coordinating with building management, verifying the actual condition of the premises, negotiating pricing, to handling the handover, a professional office leasing service minimizes the workload for your internal team. This allows business leaders and managers to stay focused on core operations and growth strategies.
Maison Office is a specialized office leasing consultancy, directly connected with over 2,000 buildings in Hanoi and Ho Chi Minh City. We are ready to assist your business in finding the ideal workspace — quickly, transparently, and completely free of charge.
→ Call our hotline at 098.890.2468 to receive a tailored list of office options within just 1 hour.
5. When to Choose a Broker and When to Choose a Professional Office Leasing Service?
Not all businesses share the same needs or resources when searching for an office. Depending on your leasing goals, operational scale, and need for expert support, your business can choose between working with an independent broker or a professional office leasing consultancy.
You may consider working with a broker when:
- You only need to lease a small office space (under 100m²) for a short period
- Your requirements for infrastructure, location, legal review, or lease terms are minimal
- You have the time and resources to assess the space and negotiate directly with the landlord
- You prioritize speed over process transparency and are willing to accept certain uncertainties during the process
Note: Brokers typically do not commit to supporting the entire leasing process, so businesses should carefully review the lease agreement and watch out for hidden costs when choosing this approach.
You should choose a professional office leasing service when:
- You are an FDI company, mid to large-sized business, or a funded startup in need of a brand-representative workspace
- You require a large office space (>100m²), multiple departments, or a customized design and layout
- You want access to a wide range of options through a comprehensive market database
- You need support in price negotiation, contract review, legal advisory, and post-lease services
- You want to save time and ensure the most optimal choice in terms of cost, location, and amenities
Maison Office is an independent advisory firm that represents only the interests of the tenant. We provide transparent, unbiased consulting without favoring any specific building, helping businesses make leasing decisions that are both accurate and secure.
6. Maison Office – An Independent & Specialized Office Leasing Advisory
In an increasingly complex and competitive office market, Maison Office has established itself as a trusted and professional office leasing consultancy in both Hanoi and Ho Chi Minh City. Our operating principle: “Transparency – Efficiency – Maximized Tenant Benefits.”
Unlike commission-based brokers, Maison Office operates with complete independence — representing only the tenant’s interests.
We help businesses access accurate market data, choose the optimal leasing solutions, and minimize potential risks.
Our capabilities in numbers:
- A network of over 2,000 partner office buildings in Hanoi and Ho Chi Minh City
- 500+ domestic and international companies successfully advised and supported
- End-to-end consulting — 100% free of charge: from site visits, selection, negotiation, legal review, handover, to connecting with interior design firms
Some notable clients successfully supported by Maison Office
Company | Leased Area | Building | Industry |
Global Poongin Vina | 4,412 m² | Victory Tower | Garment (South Korea) |
Digiworld Vietnam | 1,361 m² | E.Town Central | Technology (Vietnam) |
RSM Vietnam | 910 m² | L’mak The Signature | Auditing (USA) |
BYD Auto Vietnam | 859 m² | Cobi Tower | Automotive (China) |
Mitsui Oil Exploration | 472 m² | Saigon Centre 2 | Oil & Gas (Japan) |
7. Frequently Asked Questions (FAQs)
Is office leasing service different from a real estate broker?
Yes. An office leasing service is a specialized, independent advisory model that supports businesses from need assessment to negotiation, contract signing, and post-lease support. In contrast, real estate brokers typically only introduce available spaces and do not participate deeply in the leasing process.
Does Maison Office charge tenants for its services?
No. All services — including consultation, site visits, negotiation, and contract finalization — are completely free of charge for tenants. We receive commission from landlords, but operate independently to protect the best interests of the tenant.
How fast can I get office recommendations?
Depending on your requirements, we typically provide a list of suitable office options within 1–2 hours after receiving your request. For common spaces, the entire process can be completed within 5–10 working days.
Does Maison Office support office design and fit-out?
Yes. We directly connect you with trusted office design and build partners in Hanoi and Ho Chi Minh City, ensuring that your new workspace is functional, aesthetic, and aligned with your brand identity.
Should small businesses and startups use office leasing services?
Absolutely. Office leasing services aren’t just for large enterprises or FDI companies. For small businesses, getting proper advice from the start helps avoid costly mistakes, stay within budget, and save valuable time during the leasing process.